Its less of a risk then getting yourself a liposuction or a nasty boob job ..

Before I answer WHY let me answer WHAT! For all of you who don’t know what I am talking about watch this video “The Photoshop Effect”

Why Retouching

On a serious note, Human psyche has been on a constant Endeavour to achieve perfection. Retouching is a means to persue that human pursuit. How else would you preserve and portray the invaluable momentary short lived tequila shots of your life. A retouched image would give you that well deserved kick time and again.

Besides not all of us can carry a Cindy Crawford mole as a beauty spot the way she does. Come on, would you want that dark spot seen in your wedding snaps. You would rather get them retouched. Similarly you would more often then not, want to get a brighter retouch-er if you are from the Naomi Campbell or a Hale Berry progeny. "I don’t mean to be a racist here" unless you want to spend a bomb to look as good.

Retouching the History

Beginning from our inception, Adam was perfect as a first masterpiece, as a human being, but as a man he was lacking. Later, Adam with Eve became a perfect couple until they fell prey to Satan’s handiwork and since then we’ve been living in an imperfect world. I need not elaborate on this any further and no wonder everything around us is (believe it or not) imperfect.

Retouched – Do We Even Know?

BTW If you see a problem here, sure do something, lets run a campaign to make it a mandate to put an * (asterisk) symbol on every retouched image. I bet you would see 99.9 % of photographs retouched in any magazine or billboard or for that matter any print media with an asterisk sign, the way we notice "*" or "Conditions Apply" on every shop running a SALE.

Lately there has been a lot of hype around retouching and its adverse effect or so they call it, just because some nuts went on an indefinite dieting spree to fulfill there fantasies of attaining that perfection portrayed by a retouched image of a model. I have a question here, if some one ignores that ‘asterisk’ on a FOR SALE sign board and happens to pick up stuff and queued up at the counter only to realize that there was some other exception, what do you think would happen. Wouldn’t you ask her to go back to shopping basics. She’s not duped! An asterisk is supposed to be taken for granted.

Retouching  & The Craving Need of It

As I proclaimed above I see no moral hang-up in retouching a photo but the reality is that it can change a picture from something you dislike to something enjoyable. We all understand the difference between tweaking the truth and portraying the expected. Perfect moments do not always prove to be perfect and that’s where we need the so called digital liposuction.

Let me sum up with a practical example:

A stunning model sitting right in front of you that has potential but several flaws. By several I mean the following two major flaws apart from a few here and there that can otherwise be taken care of:

Dull Hair
has a pimple right on the face of the camera lights

What do you do ?

1) Hand over the best shampoo available and wait for the results + wait for the pimple to even out.
2) Click the snap and retouch it. Its simple and worth while.

I leave it for you guys to decide. Any takers!!

For all of you guys who want to try the first option you need to keep visiting my blogs for the rest I know you guys understand how difficult it is to get a boob job done, and how difficult it is to get that perfect look unless we go to RetouchMAX.com